Product Recall

2007. Single channel video. 4 mins 27 secs, looped.

Product Recall, Carey Young, 2007, Single channel, video. 4 mins 27 secs, looped.
Photo: Christine Sullivan

Product Recall, Carey Young, 2007, Installation view at The Power Plant, Toronto. Photo: Raphael Goldchain

In the video Product Recall, we see Carey Young invited into a psychoanalyst's consulting room. She is asked to match from memory a series of advertising slogans with their corresponding brand. The slogans belong to global companies (many of which are active as art sponsors) that brand themselves around “imagination” or “inspiration.” It remains unclear whether the point of the exercise is for the artist to remember the slogans, or to forget them.